Borrowed trust, spent carefully.

We do not start from a follower count. We start from your buyer, and work backwards to the accounts that buyer already follows, comments on and trusts. That usually surfaces a mix of nano creators with tight, engaged communities, a smaller number of mid tier voices with real category authority, and occasionally a macro name for reach when the goal genuinely needs it.

Every shortlist is vetted for more than aesthetics. We check engagement quality against follower count, look at how many brand deals a creator has run recently, read the comment section for signs of bought engagement, and confirm the audience geography and age actually matches who you sell to. A beautiful feed with a mismatched audience is an expensive mistake.

For categories with real regulatory or trust weight, healthcare, finance, education, we also check that a creator's past content has not made claims that would embarrass you by association. Reputational fit matters as much as reach.

The worst influencer content reads like a script handed down from a boardroom, and audiences spot it instantly. Our briefs set the outcome, the key message, the mandatory disclosures and anything factually required, and then leave the format, tone and delivery to the creator, because their instinct for their own audience is the reason you hired them.

We do ask for a draft or a talking points check before anything goes live, not to sanitise the content but to catch factual errors, pricing mistakes or claims that could cause a compliance problem. That single checkpoint prevents most of the awkward corrections agencies otherwise scramble to manage after posting.

Where a campaign needs consistency across many creators, a launch, a seasonal push, a multi city rollout, we build a shared brief with room for individual voice, and we sequence posting so the campaign builds rather than dumping everything in one noisy week.

Views and likes tell you a post was seen, not that it worked. We set up unique promo codes, trackable links and, where the platform allows, whitelisted ad accounts so paid spend can extend the best performing organic posts to a wider audience.

Reporting covers reach, engagement rate against the creator's baseline, click through where links are used, and attributed sales or leads where a code or landing page exists. For brand awareness led campaigns, we also track branded search lift and direct traffic movement in the weeks following, since that is often where influencer work actually pays off.

Every report includes an honest read on which creators earned repeat budget and which did not, because the value of an influencer programme compounds once you know which ten creators consistently move numbers for your category.

Influencer content rarely works alone. It works best feeding a retargeting audience, backing a product launch, or building the social proof that makes a performance ad convert better. We plan campaigns with that connection in mind rather than treating influencer work as an isolated line item.

For considered purchases, we lean towards fewer, more credible voices making a genuine case. For impulse categories and launches, we lean towards volume across nano and mid tier creators to create a sense of a moment happening at once.

We scope by objective first, awareness, launch support, or sustained always on content, and then size the creator mix and budget against that goal. A single city launch and a national awareness push need very different rosters, and we will say so before quoting a number.

Fees cover sourcing, negotiation, briefing and management. Creator fees are passed through transparently, so you see exactly what each creator was paid rather than a blended figure that hides the split.

Contracts, usage rights and payment terms are handled on your behalf, and every agreement sits in your records, so there is no ambiguity later about what content you are allowed to reuse and for how long.