The ad that does not look like one.

Testimonial style reviews, unboxings, day in the life integrations, problem and solution demos, and founder to camera pieces. Some are shot with hired talent briefed to sound unscripted, some are genuine customers guided through a simple structure, and some are shot in house with your own team when that authenticity is the stronger choice.

Every format is chosen against the platform it will run on first. A hook that works in the first half second of a Reel is not the same as one that works in a YouTube Short or a static feed video, and we shoot with the destination decided before the camera is on.

We keep the process light on your side. Casting, scripting the talking points, direction on set or on call, and editing all sit with us. You approve a script and a rough cut, not a full crew day.

Most UGC video fails or succeeds in its first three seconds. We treat the hook as a separate creative problem from the rest of the video, and we usually shoot several variations of the opening line against a single body of content, so testing does not require reshooting the entire piece for every idea.

Hooks are written from real objections and real curiosity, not from a template. The strongest ones we have run tend to open on a specific, slightly uncomfortable claim, a number, or a visible before state, because vague enthusiasm gets scrolled past instantly.

We keep a running library of what hook styles have worked for your category and account, so every new batch starts from evidence rather than guesswork.

A single UGC video is a bet. A batch of variations, different hooks, different talent, different angles on the same product truth, is a testing programme, and that is how we scope most engagements. We deliver in batches sized for your paid social budget to actually rotate through without fatigue.

Where you run performance ads with us or another team, we tag creative variants clearly so the results feed back into which script, hook or talent style to commission more of. Creative that is never tested against a control is creative you are producing on faith.

For organic use, the same content gets repurposed into shorter cuts, quote graphics and caption variations, so a single production day supports weeks of posting rather than one clip that is used once and forgotten.

It works exceptionally well for consumer products, apps, subscriptions and services with a visible before and after. It works less well for categories that are highly regulated in what can be claimed on camera, or for premium brands where the deliberately raw aesthetic undercuts the positioning rather than supporting it.

We will tell you honestly if your category is better served by our BGC brand content service instead, which is styled but still built for feed native performance, or by a fully produced brand film.

We price by batch, a set number of scripts, shoots and finished cuts, rather than by day rate, because the output that matters is finished, tested video, not hours on set. Most clients run a monthly batch to keep pace with ad fatigue on their best performing creative.

Talent fees, if hired rather than customer sourced, are shown separately. All raw footage and final cuts are delivered to you in full resolution with no watermarking or licensing catch, so the library is yours to reuse indefinitely.